Starting a social media calendar can sometimes be challenging and frustrating but if you plan ahead it’s going to make your life so much easier. Here are our top 5 tips on creating your very own unique social media editorial calendar.
If you are a struggling to find the time to schedule your posts, then developing a social media content calendar will be right up your alley. Instead of leaving it to the last minute, plan your content ahead of time as this will help you organise your posts in a timely manner.
Know Your Audience
Before you start scheduling your content, you need to figure out what your audience likes. If you are unsure of which posts have been successful, just look back over your content to see which had the most interaction and go from there. Bare in mind a post that may have been successful over on Twitter may not be necessarily popular over on Facebook due to having a different audience. Creating a Twitter poll is a great idea to see what content people would like to see from you in the future.
How Often Should You Post
Don’t feel like you need to be posting every day if you don’t have the quality content. People don’t want to be bombarded with posts that are irrelevant and in return they may unfollow you and stop interacting with your posts, which is not ideal. Ideally you should be posting on Twitter at least 5 times a day, remember you can retweet posts that have already been posted again in case people have missed them. I would recommend scheduling at least 1 post for each social media platform, that way you know your channels will be active and publishing 1 quality piece of content is better than posting 10 irrelevant posts.
Share Great Content
Once you have found out what your audience likes, you are good to go with planning your content on your scheduler. If you do struggle to fill your calendar with your own content, it’s time to find links to share. We can recommend articles to share from websites such as Search Engine and Marketing Land depending on what kind of audience you are wanting to target.
Planning Your Social Media Editorial Calendar
Now that you have everything in place, it’s time to fill up your editorial calendar. We currently use Buffer to schedule all our posts and Google calendar to plan our content for the month ahead. There are loads of options of editorial calendars out there, it’s just finding the one that works for you. Another great tool to use to keep track of your content ideas is Trello. It even has an additional calendar where you can see a monthly view of your planned content.