Here at Haystack, we thought we would share some of our top tips on how to leverage consumer’s online shopping habits in a bricks and mortar store. So, take a seat, grab a coffee and join us while we share our top 5 tips.
Kick start your social media presence
No more boring and dull posts, it’s time to step it up a gear. Build an incredible page with interesting photos and well written descriptions that really highlight who you are and how you are going to stand out from your competition. Integrate your social media into your business day so you can be consistent with great content. Get your company on all relevant social media platforms and start engaging with local and existing clients to receive a loyal following. Get creative and unique with all your content, be different and stand out from the crowd.
Using responsive design
As more people are beginning to use mobile devices, like smartphones and tablets, one thing is for sure; mobile is taking over internet surfing. It’s not just surfing the internet, it’s also browsing through social media channels, checking emails to even shopping online.
It’s important that you have a website designed for all devices. Some companies may have a different website design for desktop and mobile, however you can link these two together which creates responsive design. Responsive design simply means a website that has been created so that content, images and design remain the same on any device which is perfect when you have consumers looking to their smartphones for the nearest store, reviews and shopping.
When your business is local you need to increase your visibility to the local market and make sure that you are easy to be found. Make sure all the information on your site is all updated. Write great content and make use of the local landing pages. You can also promote your business via social media with Facebook check-ins, reaching out to your community on Twitter, showcasing your business on Instagram and finding leads on LinkedIn.
Making your customers brand advocates
Engaging with customers on social media and encouraging them to write reviews and post content in one place where you will be able to find great brand advocates. Make sure your content and images are all up to date across all social media channels and acknowledge when customers have tweeted, left reviews and posted images with in your store.
Offer your customers a loyalty program that can include discounts, complimentary products and upgrades depending on the history of the customer.