Consumers’ Spending Soars For Mother’s Day

It’s that time of year again where we will be celebrating one of the most popular days of the year – Mother’s Day. I remember writing a blog post on UK Mother’s Day Buying Trends last year and I can’t believe we’re approaching this day once again in 2019.

Mother’s Day is one of the most celebrated holidays! Celebrated internationally and is one of the largest spending seasons of the year. It’s not just Mum’s who are being spoiled on this special day, we are also seeing shoppers treating their stepmothers, friends and it was recorded that 35% are buying for grandmothers.

This special day is officially known as Mothering Sunday and started around the 20th Century. However, there are rumours that it may have even started as far back as the Civil War. Every year we’re always on the look out for the latest deals and new gifts that are on the market to spoil our loved ones. There a variety of sectors of purchasing for the Mother’s Day holiday, including cards, gifts, flowers and spa days. With so many different options available for treating our Mum’s this year it’s no surprise that over 53% of us admit to spending more on Mother’s Day compared to any other holiday.

Consumers are predicted to spend a whopping £1.0bn this year. It’s been predicted by GlobalData that cards and gift wrap potentially will be the best-performing category, with a potential rise by 1.2%. Other categories that will perform well this year are the traditional gifts of chocolates and flowers.

Don’t forget that Mother’s Day lands on Sunday 31st March this year!

We wish you all a great Mother’s Day and we hope your spoiled rotten.

Author
Victoria Thompson - Account Executive & blogger extraordinaire