Four Top Tips On How To Choose The Perfect Domain

Choosing the perfect domain name can feel stressful and overwhelming, as you want to choose a name that not only fits your business and niche but also a name that you’re going to be happy and content with for years to come.

Here’s our 4 top tips that will help you pick the perfect domain name for your business.


Don’t make it complicated!

You want to choose a domain name that signifies what you do as a brand and business as well as not over-complicating it. Ideally don’t pick a super long domain name, you want your audience to be able to find you easily and you risk them typing the domain in wrong if it’s too long. Also avoid using numbers and hyphens – if a customer wants to find your website and there’s numbers included within the domain, they might be unaware to use the numeral or the spelled our version of the number, which can leave the customer feeling frustrated and abandoning looking for your website.

Targeting your area

Consider including your city if your business is local, this will help your customers find you easily, which can often benefit both for you organic SEO rankings as well as your PPC quality score. Also bear in mind that if your business is based within the UK, you may want to use a rather than .com.Unless of courser you are planning world domination!

 Choose a catchy domain and make it memorable

As you aware, there are millions of domains out there and with such a saturated market, it’s important to choose something catchy and not forgetful. It’s time to stand out from the crowd and start registering your domain. Remember, domains sell fast! The last thing you want to do is choose the name of your website and someone has beaten you to it. Domains are cheap, so you could always register multiple domain names and choose your favourite. If your domain handle that you would like is taken, registrars such as GoDaddy will suggest alternate options.

Do your research

 Make sure you do your research to see if the domain you have chosen is already registered to a company. The worst thing you want to do is end up in a legal dispute that could end up costing you a fortune in the end as well as the domain that you chose.

Victoria Thompson - Social Media Manager & blogger extraordinaire