Marketing and Social Content Ideas This Valentine’s

The annual day of love is nearly upon us and we thought it would be a great idea to share some of our top tips on Marketing and Social Content ideas for brands this Valentine’s Day.

  1. Let’s start ramping up the romance on our social media platforms and encourage everyone to get into the spirit of Valentine’s Day this year. There doesn’t have to be major changes however, changing your cover photo on your social channels to something in line with Valentine’s Day will get your audience feeling the love. Everyone uses Instagram Stories to discuss this romantic day, so let’s get people involved and interacting with your content. Using the ‘Question’ feature would be a great start in getting people engaging and in return will generate more exposure for your feed. You can even create a hashtag including more humorous ones such as #Vdayworstgifts, #disasterdates.


  1. SEO is key at this time of year with people relying heavily on search engines for the perfect Valentine’s Day gift ideas. Make sure you research and choose the correct keywords for the occasion to help you rank on the first page.


  1. Statistically, men are the big spenders when it comes to Valentine’s Day with men spending around twice as much as women. For many brands, it might be wise to create a campaign focusing on a male audience. The most purchased gifts last year were candy, Valentine’s cards, evening’s out, flowers and jewellery.


  1. It’s all about the landing page and love at first click. By clicking on your ad, the user has expressed interest in your brand and content. Now is the time, to make them fall in love with your products or services by creating a beautiful and smart landing page.


Victoria Thompson - Social Media Manager & blogger extraordinaire