Our Thoughts On Instagram Removing Likes

We might be a little late to the game with this blog post, but we wanted to share our thoughts on Instagram removing Likes from images before this feature hits the UK.

This has been a hot topic for months now but I don’t think anyone actually believed it was going to happen but with Instagram testing the feature out in countries such as Australia, Brazil, Canada, Ireland, Italy, Japan & New Zealand, it’s only a matter of time before it’s rolled out here in the UK.

The main reason for Instagram hiding Likes is “to remove pressure” on users. The app wants to take pressure away from how many Likes an individual post receives as according to recent reports, we’re deleting our images due to a lack of Likes and in return we are comparing our content to others. The worry here is that this can have a negative impact on our mental health, so we of course fully applaud Instagram’s initiative here.

Instagram is essentially a free app and like everything else it needs to make money. The app limits the amount of reach certain posts receives in the hopes that you will pay to reach a wider audience. This is a real shame as users are constantly comparing their content, not thinking that their images are good enough and trying to post different content to reach more users. At the end of the day, it has nothing to do with your imagery and more to do with the app not showing your content to your audience.

From a business point of view, Likes will still be shown in your insights and you will be able to see a list of users who have engaged with your content. Personally, I think it’s very strange that this feature has been tested in the countries listed above, as we can still see how many likes have been brought in but users in their own country can’t. I think this feature should have been rolled out to everyone around the world at the same time. It’s been months now when the news first hit that Instagram would be removing Likes and I’m wondering when it will hit us and what effects people will feel from the new update.

I believe if Instagram went back to the chronological order of the feed and showed our content to our audience without us having to pay to reach all our users’ things might be different. Instagram say there isn’t an algorithm, but I think we can all agree that’s not true.


Victoria Thompson - Social Media Manager & blogger extraordinaire