Search Trends For Halloween And Autumnal Shopping

As I much as I hate to admit it, I think that the Summer season in the UK has now come to an end. But let’s face it we can’t moan too much, it has been a scorcher! Let’s pack away that summer wardrobe and get ready for the Autumnal season.

I think Team Haystack will agree that we do enjoy the Autumn season, even if we are suffering from the Summer blues. What’s not to love? Pumpkin Lattes, the Autumn fashion and let’s not forget the biggest event of October; Halloween!

Love or hate this event, it’s a time for families to come together and go trick-a-treating, house parties, playing dress-up in our scariest get up and simply an excuse to freak ourselves out with scary movies. Although Halloween is still seen as a US focused event, I think it’s fair to say that the numbers show it’s now becoming more established on this side of the Atlantic as well.

Surprisingly according to Mintel the Halloween spending is set to reach £320 million in the UK alone. Madness! To be fair, I’m not too surprised as I have seen this event gain more popularity in recent years. Within the space of four years we have seen a 35% increase with retail sales hitting £310 million in 2016. Stores such as John Lewis are already creating a buzz for Halloween.

What exactly are we spending our money on for this event? I guess this would be common knowledge but more than a third of the UK consumers bought sweets and chocolates ready for the “trick or treat” tradition. According to Mintel the top five Halloween categories purchased in 2016 consisted of pumpkins, fancy dress items, decorations and cosmetics.

We are all very excited for Halloween, especially as our city has so much planned for the scariest night of the year. If you are based in the city or you are paying Leeds a visit around the event, then head on over to Leeds-List to find out about all the activities leading up to Halloween. You will find the perfect combination of Family events to spooky nights out. There is literally something for everyone!

Have a spooky Halloween!

Author
Victoria Thompson - Account Executive & blogger extraordinaire