Baidu advertising has proven difficult ground for Western companies with many barriers to entry. Haystack have developed a solution that clears these barriers and unlocks the potential that exists in the Chinese market for our clients.
The complex approval system was simplified hugely by Haystack and the entire process was seamless, enabling us to reach a key target market in China.
Baidu boasts a 70% market share amongst it's search engine competitors. But Baidu advertising has proved difficult ground for Western companies with many barriers to entry; Including - complex language, unique culture and a different legal system. This is where Haystack come in.
After obtaining and submitting all documents required for Baidu approval, it can take up to 6 months before an ad-campaign can be set live. Alongside the typical barriers to entry for Western companies, this process can become a frustrating and expensive ordeal. Haystack have developed key strategic partnerships in China to simplify this process for our clients. We will request just a third of the required documents and have our Baidu campaigns live in less than half the usual time.
We have access to first party data relating to the search volumes and associated costs of driving traffic in your sector on Baidu. But perhaps more important than any form of data is the knowledge and insight obtained from our partner agencies in China, which provide us with cultural and behavioural aspects of Chinese audience groups to ensure our understanding of your target market is as accurate as possible.
Paid search generates more performance data than any other marketing channel, and Baidu PPC is of course no different. But where are the real performance indicators? By tracing customer touch points at every stage of their engagement with your brand, we implement watertight campaign tracking to provide you with the stats that matter. Embracing a fully transparent approach, we'll also ensure you have access to the same tailored reporting tools that we love.
Using the expertise of our professional translation team, with a history of thousands of translated pages, we turn your web copy into coherent Chinese content. Not just offering a direct translation of your website but a full contextual overview that will ensure the meaning behind your content is fully understood by Chinese readers.