Baidu advertising has proven difficult ground for Western companies with many barriers to entry. Haystack have developed a solution that clears these barriers and unlocks the potential that exists in the Chinese market for our clients.
The complex approval system was simplified hugely by Haystack and the entire process was seamless, enabling us to reach a key target market in China.
Baidu boasts a 70% market share amongst it's search engine competitors. But Baidu advertising has proved difficult ground for Western companies with many barriers to entry; Including - complex language, unique culture and a different legal system which can . This is where Haystack come in.
After obtaining and submitting all documents required for Baidu approval, it can take up to 6 months before an ad-campaign can be set live. Alongside the typical barriers to entry for Western companies, this process can become a frustrating and expensive ordeal. Haystack have developed key strategic partnerships in China to simplify this process for our clients. We will request just a third of the required documents and have our Baidu campaigns live in less than half the usual time.
We cover all in stream touch points, providing Pre, Mid and Post Roll ad solutions. Rigorous testing has given us data driven understanding of which ad slot compliments your objectives. Typically brand awareness will thrive in Pre Roll. But we know direct response campaigns need a less intrusive touch, so we'll target your customer Post Roll, having allowed the viewer to watch their content before delivering your highly relevant ad.
The value of video now extends light years beyond Youtube. Through In-Read & Display we place your ads at the core of premium editorial content online; much like the contextual targeting in traditional Display, but at an even greater scale. With your return on investment our priority, your ads will launch only when in view on the screen, and if the viewer chooses to skip the ad, you wont pay a penny.
A leopard cant hide its spots - Our expertise lie in outreach and delivery rather than the creation. So we've partnered with Yorkshires finest to deliver inspiring video content that wont only engage your viewers, but more importantly convert them. Our consultants have vast experience of editing video specifically for YouTube & Display, resulting in an end product that is primed for commercial success.