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Its official, mobile media consumption now outweighs that of traditional desktop devices, so the importance of mobile marketing can no longer be questioned. With 80% of internet users owning a smartphone, now is the time to define your mobile strategy.

Driving local awareness of our city centre hotels is key to build our brand. Haystack's Geo-marketing solutions allow us to ring-fence areas in cities where we want to engage most with our target market.

Matt Roffe, Roomzzz Hotels

The time to prioritise your market place on mobile is now, but understanding the complexities of consumer behaviour on mobile is vital. Mobile usage is considered so personal that adverts often seem intrusive. We therefore know the importance of speaking to customers, rather than at them.

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