PPC restructure halves cost per enquiry whilst increasing the volume of enquiries generated.
Right now, thousands of customers are using search engines to find companies like yours. PPC advertising exposes those customers to your brand at the peak of their purchasing intent, making this route to market the most targeted form of advertising on the planet.
It's fair to say Haystack Search have surpassed our expectations, slashing our Adwords PPC cost per lead by almost 50%.
The beauty of the pay per click model is the ability to track return on investment down to the penny. Trusted with six figure monthly budgets, this is something we know a thing or two about. But whether you are working from a shoestring budget or a bottomless pit, surpassing your ROI targets is our obsession.
Our team pride themselves on staying at the cutting edge of all things search. Pivotal to this is our relationship with Google who support us with access to new products, technologies and tools that are otherwise on the down-low. In return we ensure everyone here is fully swatted up on their Google exams and certifications.
A PPC campaign will live and die by the market you choose to target. With database access to over 1 billion search terms that your customers use, we identify keywords across the whole customer buying cycle. Keywords are then segmented into core target groups before applying competitor analysis and cost estimates that determine the level of opportunity that exists for you on search.
In a data led industry, we've learnt the traditional human touch remains a vital cog. So with every optimisation system we develop, we have an even sharper mind to devise your ad copy master plans and bid adjustment brilliance. All with the aim of surpassing our target ROIs at the most granular level possible.
PPC activity generates more performance figures than any marketing channel, but where are the real performance indicators? By tracing customer touch points at every stage of their engagement with your brand, we implement watertight campaign tracking to provide you with the stats that matter. Embracing a fully transparent approach, we'll also ensure you have access to the same tailored reporting tools that we love.
PPC restructure halves cost per enquiry whilst increasing the volume of enquiries generated.
