Display Remarketing exceeds CPA target by over 50%
Typically over 90% of customers don't take action on their first visit to your website. Remarketing gives you a second, third, even fourth chance to catch window shoppers and convert them into buyers.
We're delighted with the results achieved through Haystack Search's remarketing strategy, significantly increasing our PPC return.
Remarketing allow us to show your ads specifically to users who have already visited your website. Site visitors are profiled according to their behaviour as they navigate and interact with your products or services. By tagging these users with a unique "cookie," our platform is then able to find and re-engage with this audience across the web.
Our access to over 13 billion daily ad impressions allows us to retarget your lost customers across all major display exchanges. By closely monitoring the onsite behaviour of visitors, we build 'audiences' based on pages of your site that have been viewed. These audiences are then segmented in order to serve tailored display adverts that relate to their previous behaviour patterns.
Remarketing lists allow us to optimise PPC campaigns to new heights. Again based on how visitors interact with your website, we can choose to retarget them with specific ad copy. But perhaps even more influential is the capacity to optimise positional bidding. If performance data indicates high conversion potential in a returning visitor, efforts to secure their custom can be maximised by increasing the position of our advert.
With over one and a half billion users on Facebook alone, social media advertising can extend the reach of your remarketing efforts astronomically. As well as targeting previous visitors to your site, we're also able to build custom audiences using your current customer database or mailing list; pin-pointing individual users at scale with tailored ad copy and creative.
Dynamic display ads automatically populate with images of the products your site visitors have been browsing. Maybe the customer has left your website as they continue window shopping? Dynamic display advertising will keep your product at the forefront of their mind. Or maybe the customer was lost at checkout stage? An advert in relation to that specific product with a further 10% discount may just secure the sale.
