Social media uptake has exploded, with over one and a half billion users on Facebook alone. This social landscape has evolved into a unique marketplace where personal interests allow us to refine target audiences more acutely.
Increasing our brand awareness through social channels has been seamless thanks to the guidance and expertise of Haystack Search.
Paid social has the capacity for expansive reach at low rates. However within such a personal environment, we know the hard sell doesn't cut it. Market place ads in side bars remain effective, but the richer ad formats provided through news feed promotions now allow us to engage users on another level.
Building custom audiences from your customer database or mailing list is a fantastic feature of Paid Social. Safe in the knowledge that these customers represent your target market, we are able to reach new users that match their characteristics. Facebook & Twitter hold a mass of demographic, interest and preference data about their users; providing a lethally accurate targeting tool.
Unique ad-formats make Paid Social a hugely versatile route to market. News feed 'Page Promotions' will drive high engagement & opportunity to gain Likes / Follows. Whilst 'Domain Ads' provide a more direct source of traffic and 'Multi Product' formats make ideal touch points for eCommerce campaigns.
Often said to be the world's newspaper, social news feeds consume over 40% of their users time. But did you know that your company's posts and updates in the feed are unlikely to see an organic reach above 6%? Promoting your posts is therefore a great way to ensure that more of your customers see the messages that matter. Particularly handy for upcoming launches, promotions or sales.
Accurately segmenting niche B2B markets when advertising online can be a challenge, with consumer markets often diluting your audience. Business owners & other B2B interest categories can be successfully reached via Facebook & Twitter. But a firm favourite of ours is Linkedin, which allows us to pin point our target market through job titles, industries and Linkedin groups.