The digital world and social media are driving rapid and major change in virtually every industry, so we thought it would be a great idea to give new start-up companies some advice on which social media platforms you should be a part of and what you should avoid.
Social media is a great way to connect with people on every level. Social media channels like Facebook, LinkedIn, Twitter, Instagram, Pinterest and YouTube are all great platforms to be a part of for any company. That in mind if you are just starting your company and need to pick a few social media platforms, but are unaware on where to even begin, then don’t worry because after you have read our guide; you will be a pro.
Twitter: Everyone uses Twitter, from individuals to the largest multinational corporations. Twitter is the perfect platform to interact directly with brands and customers. Your post frequency can be multiple times a day. Research shows that 85% of Twitter users feel more connected to a business after they follow them on Twitter. Posting great content and interacting with customers will develop a loyal following.
LinkedIn: LinkedIn has become a vital part of the professional world so if you’re not on there yet, what are you waiting for? There are so many reasons why you should give LinkedIn a try, let me share with you some of them; Attract business clients, create inbound leads consistently and accelerate new market opportunities are all examples of why LinkedIn can be very valuable to your business.
Facebook: If people want to find out more about your business, there is a very high possibility they will search on Facebook first! Facebook is great in connecting people, businesses and brands and is one of the most targeted digital advertising platforms in the world. Compared to Twitter, there is no limit on how much written content you can post in one go on your news feed.
Instagram: Instagram is one of many social media platforms owned by Facebook. It’s the perfect channel to be a part of if you want to share visual content. The best features of Instagram are the ability to showcase your products or stories in a visually appealing way, you can document behind the scene videos and images with the stories feature and communicate with people on a deeper level via direct messaging.
Social media mistakes that you need to avoid: Oversharing content in short spaces of time will clog up your followers feed. Don’t use excessive hashtags, keep it to a minimum and make sure it’s relevant to each post. Make sure to proofread your posts. Don’t neglect the social part of social media, make sure you are engaging with your followers.
There you have it, it’s time to choose which social media channels you want to join, if not all of them. You will be an expert in no time.