UK Top The Christmas Search Charts

We might not be in a for a snowy Christmas this year, but one thing is for sure and that’s the fact that the UK is in the most festive spirit ever. Sit back, grab a mince pie and get into that festive spirit with our Christmas blog.

Did you know that the UK has been revealed as the most obsessed country regarding Christmas? If you think about all those houses that you drive by that have gone crazy with Christmas decorations, with Santa on the roof and the entire house dripping in fairy lights it’s not surprising that we are the most obsessed nation.

According to Google’s data, this is the fourth year in a row that the UK has had the highest search interest in Christmas. With UK taking first place, Ireland closely coming in second, followed by Slovakia, Italy, the Czech Republic and the US.

We start searching and planning for Christmas as early as October to try and get more prepared, however retailers and supermarkets as well as brands start to release their adverts in November to try and entice shoppers to spend just before December. This year alone brands were expected to spend a record of £6bn on advertising for this festive season. In 2016 more people used Google search to find all the information they needed relating to Christmas and search interest is increasing as early as 1st July.

Whether it’s searching for mince pies, the best parties to attend, decorations and gifts, you can find everything you need online and although the character Ebenezer Scrooge was invented in the UK, it’s fair to say us Brits are no scrooges.

Get merry, overindulge and enjoy this festive period with your loved ones.

From all of us here at Haystack, we wish you a jolly Christmas and a fantastic New Year xxx

Victoria Thompson - Account Executive & blogger extraordinaire